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Spin and London Vision partner to educate e-scooter riders on disabled pedestrian safety and etiquette

Ford-owned e-scooter company Spin today announces a partnership with London Vision, London’s premier non-profit supporting visually impaired and blind people in London. Through the partnership Spin’s e-scooter riders will be educated on safe riding and etiquette to help protect vulnerable pedestrian groups in the areas Spin operates.

London Vision will provide Spin with a framework of training materials that it will incorporate into a disability awareness safety module that can be accessed online, in-app and via in-person training events when lockdown restrictions ease.

After completing the disability awareness safety module, Spin riders will be able to appreciate the implications of riding a scooter in the vicinity of a guide dog, understand what the different lengths and styles of cane represent, and know how to interact with blind and partially sighted people to support and respect their independence in the urban environment.

Commenting on the partnership, Steve Pyer, UK Country Manager at Spin said, “At Spin, safety is our number one priority. We are always looking for new ways to educate our riders on e-scooter safety and rider etiquette. Partnering with experts like London Vision is a significant step in creating a better, safer, and less fearful relationship between e-scooter riders and blind and partially sighted pedestrians.”

Comment from London Vision spokesperson

Bhavini Makwana, London Vision’s Engagement Manager, said: “We are pleased to be working with Spin to advise on training modules that will help to keep blind and partially sighted pedestrians safer. Our partnership with Spin demonstrates Spin’s awareness of the legitimate fears of blind and partially sighted pedestrians and a willingness to ensure that its riders are well trained and as safe as possible”.

To ensure that those who are blind or visually impaired can identity the e-scooter, all of Spin’s e-scooters are equipped with labels in braille, which also include contact information for Spin’s customer support team. Riders can also use the bell on the e-scooter to alert pedestrians that an e-scooter is approaching.

About Spin

Headquartered in San Francisco, California, Spin is one of the leading micromobility companies and a subsidiary of Ford Motor Company. Spin has been recognized for launching the first stationless mobility program in the United States and was instrumental in crafting the world’s first mobility permit system. As a trusted and reliable partner, Spin currently operates electric scooters in many cities and universities in the U.S., UK and Germany. Spin consists of a diverse team of experienced professionals from government and private sectors, and the transportation advocacy world, all of whom are committed to fulfilling the company’s mission — giving people the freedom to move and bringing people, communities, and their urban environment closer together.

About London Vision

Our vision is a society and capital city where blind and partially sighted people can participate fully.

Our mission is to make London more equal and inclusive so that people who are blind and partially sighted can take advantage of all that the UK’s capital city has to offer.

Media contacts
Rachel Nulty / Luke Proctor
+44 (0) 208 408 800

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